The Reason We Ride – Video Recap From Sturgis – World’s Largest Motorcycle Rally

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The 77th Strugis Motorcycle Rally is officially part of history, the event attracting over 500,000 motorcyclist from across the globe.

For many Americans, Sturgis conjures up images of an anything-goes motorcycle festival, where drugs flow, fists fly and nudity runs rampant. But the reality is that most attendees today are professionals with too much to lose if they get arrested. Surprisingly, the top three professions at Sturgis are doctors, lawyers and accountants.

Doing the math makes that statistic easier to understand: New Harley-Davidson or Indian motorcycles start around $20,000, although high-end models can hit $50,000, and that’s before any real customization. Then there’s the logo-wear clothing, the gas, the insurance and even the ability to take a week’s vacation.


These aren’t Easy Riders, living a carefree life on the road. These are aging Baby Boomers with kids and mortgages and nice cars.

While motorcycles of all kinds are on display at Sturgis, Harley-Davidson remains the king; however, Indian Motorcycle Co. has a strong presence at Sturgis this year.


One highlight of Sturgis Motorcycle Rally is the Buffalo Chip, and the 2017 events at the legendary venue were once again impressive.

The highlight of the music gigs for many was Ozzy Osbourne, who headlined the show. Also playing were The Doobie Brothers, Lynyrd Skynyrd, George Thorogood and the Destroyers, Blink-182 and Alter Bridge.

But it wasn’t all music; the Buffalo Chip also hosted Dirt Riot Off-Road Racing, American Flat Track Buffalo Chip TT Presented by Indian Motorcycle, Full Throttle Florida Bike Show, Street Drag Invitational with Crazy John, RSD Super Hooligan Races Presented by Indian Motorcycle, Doug Danger’s World Record Rattlesnake Jump on Evel Knievel’s 1972 Harley-Davidson XR750, and AMA Supermoto racing.

Sturgis Motorcycle Rally is event where you can smell the gasoline, leather… and freedom.



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