Aussie car parts retailer Supercheap Auto made an awesome ad that looks like it was ripped straight out of Forza Horizon 3.
It’s a great ad — maybe too great since it’s been banned by Australia’s Advertising Standards Board for apparently promoting dangerous driving.
With a clip that starts with four baja off-road dirt racing trucks airlifted by helicopter onto the beach at Surfer’s Paradise, the race runs from the sand to the port of Brisbane into the city over a couple of minutes. There’s explosions and jumps along the way, powerslides and AC/DC and handbrake turns and POV in-cockpit footage. It’s a real life version of a video game. That’s exactly what it is.
Defending the ad, Supercheap Auto argued that it was clear the cars were being portrayed as racing under controlled conditions. However, the ASB ruled that although the helicopter and beach scenes were “unrealistic and exaggerated” the same could not be said for the city scenes.And so, as a result of the ASB’s ruling, the ad has been banned from broadcast on Australia’s television networks. Which is a pity, because in my opinion it’s a good ad.
If you want to see the ad, don’t bother switching on your TV, because it’s not there any more. Just enjoy it on YouTube instead, where it still lives happily: